Maroon 5 channel Owen Wilson and Vince Vaughn circa 2005 in the goofy clip for their latest single, “Sugar,” as they surprise random brides and grooms with impromptu performances of their slinky funk-pop song. Wedding Crashers director David Dobkin helmed the clip.
“We’re gonna drive across L.A. and hit every wedding we possibly can,” Levine says at the beginning of the video, which was filmed on December 6th, 2014. “It’s gonna be awesome.”
At each venue, the film crew rushes in and sets up a massive white backdrop, as guests stare with puzzled curiosity. Once the band – in mid-performance – is revealed, the couples’ reactions range from deer-in-headlights shock to hyperventilating glee.
“It was an out of body experience,” Levine says of the shoot in a press release. “I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all.”
Dobkin, an “old friend” of the singer’s, says the duo had been planning to collaborate for over a decade. “It was one of the great experiences of my career making the ‘Sugar’ video with Adam and the boys,” he says. “Literally lightning in a bottle.” The video will make its TV debut Saturday, January 17th at 9 a.m. on VH1’s Top 20 Countdown.
“Sugar” is the third single from Maroon 5’s fifth LP, 2014’s V, following “Maps” and “Animals” – the latter of which ranked at Number 32 on Rolling Stone‘s 50 Best Songs of 2014 list. Meanwhile, V came in at Number 4 on our list of the year’s 20 Best Pop Albums.