Led Zeppelin‘s interactive new video for “Brandy & Coke” – the rough mix of “Trampled Under Foot” that appeared on last month’s deluxe Physical Graffiti reissue – allows users to peer into windows in the building on the original cover. When the record originally came out, it showed two conjoined buildings from Manhattan’s East Village with die-cut windows, so the inner sleeves could either show the band’s name and album title or clip-art-style vignettes. The new clip takes it one step further.
After pressing play, a user can click on a window and use their keyboard arrows to peer into different windows on the album cover as the song plays. Some feature people singing along; others show scenes like a woman taking a shower in her underwear, a movie theater playing the song’s lyrics and a little boy rocking out in his messy bedroom. One room shows video of the band performing “Trampled Under Foot” at Earl’s Court in the mid-Seventies.
Digital agency Interlude, who designed Bob Dylan’s 2013 interactive “Like a Rolling Stone” clip, and production company Prettybird worked on the Hal Kirkland-directed “Brandy & Coke,” premiering the track on LedZeppelin.com.
“All of us knew that it was a monumental piece of work, just because of the various paths that we’d trodden along to get to this,” guitarist and producer Jimmy Page, who remastered the record, told Rolling Stone about Physical Graffiti in February. “It was like a voyage of discovery, a topographical adventure.”