See DJ Snake, Jeremih, Young Thug in Glitzy 'The Half' Video - Rolling Stone
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See DJ Snake, Jeremih, Young Thug in Glitzy ‘The Half’ Video

Swizz Beatz also appears in shiny new clip for Snake’s throbbing track

Swizz Beatz, JeremihYoung Thug and DJ Snake take turns dancing and mugging for the camera in a brightly lit house of mirrors in the new video for “The Half.” The video channels a Michael Bay movie, as women wear revealing clothing and, at one point, carry what appears to be a lit flare in the bombastic clip.

“The Half” appeared in August on Snake’s debut album, Encore, and savvily cherrypicks from several recent pop trends. The beat lands somewhere between a DJ Mustard production and Major Lazer’s “Lean On” (the latter song co-produced by DJ Snake). Jeremih provides cheerfully self-aggrandizing, hummable verses, as he has on a number of recent hits; Thug is his usual excitable self.

The boldest choice here is the inclusion of Swizz Beatz, who works in a brusque style at odds with Jeremih and Thug’s melodic tendencies. He steals the track with a few rough-hewn interjections and makes an eye-catching spectacle in the video with his bright gold jacket.

“The Half” is one of many feature-stocked songs on Encore, which included 16 guest appearances by 14 different artists. One of these was by Justin Bieber, who contributed vocals to “Let Me Love You.” Released as a single, “Let Me Love You” peaked at No 4 on the Hot 100, matching Snake’s previous best as both a lead artist (“Turn Down For What” with Lil Jon) and a featured artist (Major Lazer’s “Lean On”).

In This Article: Hip-Hop, Jeremih, Swizz Beatz, Young Thug


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