Who says Sean Combs doesn’t have a sense of humor? The rapper has given his blessing to a sitcom that will make light of his life as a producer, artist and entrepreneur, through the eyes of his former assistant. The Hustle, a new show now in development with ABC, will focus on the career of Sarah Snedeker, who has since become an executive at Combs’ Revolt Films. The comedy series will show how a small-town girl adapts to big-city life while navigating her new boss’ “foreign world of extravagance, debauchery and adventure,” according to The Hollywood Reporter.
The production is in the scripting phase and has yet to be greenlighted to be made into a pilot. Jeremy Garelick, who co-wrote the screenplays for The Wedding Ringer and The Break-Up, is teaming with Stacey Harman, a staff writer on The Goldbergs, for the first episode’s story. Should the series move forward, Gerelick would direct the pilot.
The two writers and Combs have signed on as executive producers for The Hustle, while its inspiration, Snedeker, will serve as both a producer and consultant.
The show marks the rapper’s first foray into scripted television. He previously produced three cycles of Making the Band, as well as shows like Run’s House, Daddy’s Girls, StarMaker and I Want to Work for Diddy, among others. On the last show, contestants competed for a chance to become Combs’ assistant. The rapper has also dabbled in acting (though he’s not attached to appear in The Hustle), notably playing an over-the-top music exec in 2010’s Get Him to the Greek.
Outside of television, Combs has also been active recently in music. On Wednesday, Puff Daddy and the Family released an eerie new song, “Workin,” which finds the rapper proclaiming, “We hustle before we play/Even on Memorial Day.” In August, he put out a retro-looking video for new song “Finna Get Loose.”
Earlier this year, Forbes declared Combs to be the highest-paid rapper of 2015. The mogul reportedly earned $60 million from investing in a myriad of products, from vodka to his own clothing line Sean John.