On Saturday, February 1st, Rolling Stone headed back to the Big Game for a night out with the biggest stars in music and sports. Taking place at SLS South Beach and Hyde Beach, the party featured special performances by Grammy-winning singer-songwriter Ciara and DJ Khaled, who brought out surprise guests P. Diddy, French Montana, Yo Gotti, Fat Joe, Noreaga, Fabolous and DaniLeigh, followed by DJ Paris Hilton, and Vice.
As a fixture during Super Bowl weekend for almost a decade, the party intersected the worlds of sports, music, and entertainment while honoring Miami’s rich history and culture. Notable attendees included Lil Jon, Nick Lachey, Mark Cuban, Kevin O’Leary, Tiki Barber, Dr. Oz and many more.
The event kicked off Rolling Stone’s 2020 partnership with Can-Am Spyder, which will culminate in an exciting must-see video series that celebrates the powerful connection between music and riding the open road. Partygoers had a chance to discover the complete Can-Am lineup of Spyder and Ryker three-wheel vehicles, with on-site displays of all the newest models, including the 2020 Spyder RT. To celebrate Can-Am On-Road and Rolling Stone’s love for giving back, Can-Am On-Road donated one all-new 2020 Spyder RT as the grand prize in a charity raffle. One lucky winner was selected during the event, and all proceeds from the raffle went to Save the Music.
Additionally, guests enjoyed the Vivid Seats Backstage, which popped up behind the performance stage, providing behind-the-scenes access to VIPs and featured performers. Luxury brand MCM commemorated their ongoing partnership with Wilson Sporting Goods with the debut of the special edition MCM x Wilson 100 Year Anniversary Football that was integrated throughout the event, along with custom MCM brand activations, experiential branding moments and custom MCM looks. CÎROC VODKA, distilled from fine French grapes in the Bordeaux region of France, served specialty cocktails that took the ordinary to the extraordinary for a night to remember. Guests also enjoyed coffee and munchkins throughout the evening, courtesy of Dunkin’.
Finally, attendees got a first look at a special collaboration with Elysian Brewing, the exclusive beer of the evening.