Madonna‘s new album MDNA is on track to set the record for the biggest second week sales drop in history, Forbes reports. According to Forbes‘ sources, sales of the album will drop by 88 percent, from 359,000 copies in its first week of release to around 46,000 in its second week in stores.
The album’s first-week sales figures were reportedly inflated by CDs that were bundled with the purchase of some concert tickets for her upcoming tour. According to the Hollywood Reporter, 185,000 copies of MDNA were sold as part of the ticket package deal, meaning that only 179,000 copies count as individual album sales. Without these ticket package sales, MDNA would have placed at Number 2 on the charts behind Lionel Richie’s Tuskegee, which moved 199,000 copies in that week.
The sales drop for MDNA can largely be attributed to a lack of chart traction for its two singles, “Give Me All Your Luvin'” and “Girl Gone Wild,” and limited promotion by the singer. Though the singer performed at the Super Bowl halftime show, participated in a Q&A with Jimmy Fallon on Facebook and went on Twitter for a day, she has avoided major television appearances and live performances.