Goldenvoice, the promotions company behind Coachella, are expected to announce later today that they will be expanding the brand of their hit music festival to include a cruise, the Los Angeles Times reports.
While those asked about the cruise did not give specific details regarding cost, dates or who might play, it is expected the ship would sail out of Florida perhaps as early as December. “The ship looks amazing,” siad one artist representative who works with Goldenvoice.
The expansion comes as no surprise for the ever-growing Goldenvoice: Just this year they presented Coachella on two consecutive weekends, a move that grossed $47.3 million. The company has already set aside two weekends for Coachella next year.
The Coachella cruise also comes on the heels of a recent flare-up between Goldenvoice and Indio, California, the desert town that hosts Coachella and Goldenvoice’s country festival, Stagecoach. Recently a city councilman proposed a 5-10 percent admission tax for events of more than 2,500 people, which would have raised Coachella ticket prices by $18 to $36, an increase Goldenvoice was not willing to absorb or pass along to ticket buyers.
More recently, however, the councilman backed away from his proposal after Goldenvoice considered finding a new location for Coachella and even canceling the 2014 fest.