Looking for a moment when the music business truly knew its goose was cooked? Here’s a harrowing anecdote from the new issue of The Economist‘s story about the industry’s awful year. In 2006 some EMI executives invited a group of sixteen-year-olds to pick their brain about music:
At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realized the game was completely up,” says a person who was there.