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R.E.M. YouTube-inspired video ‘Every Day Is Yours to Win’

“Every Day Is Yours to Win,” the latest video from R.E.M.‘s new album Collapse Into Now, was made by longtime band collaborator Jim McKay with Chris Moukarbel and Valerie Veatch entirely out of footage found on YouTube. “When I heard the song, it felt like a very personal song that people would somehow be able to apply to their lives, and I think of video diaries on YouTube in a very similar way,” McKay says in another YouTube clip introducing the music video. The personal, intimate quality of the footage is indeed a fine match for a song that is quiet, gentle and very inspiring in its message of personal empowerment.


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