Puff Daddy, Pharrell Seize Retro Vibe on 'Finna Get Loose' Video - Rolling Stone
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Puff Daddy, Pharrell Seize Retro Vibe on ‘Finna Get Loose’ Video

Rappers take over seedy club in new Hype Williams-directed video

Puff Daddy enlists Pharrell and heads underground to turn up in the alternately grimy and vibrant new video for the hip hop mogul’s latest single, “Finna Get Loose.”

Directed by Hype Williams, the clip opens in stark black and white, conjuring the opening credits to Spike Lee’s Do The Right Thing as the camera cuts between a handful of dancers wilding out. Pharrell’s production on the track, too, harks back to hip-hop’s golden age, while on the mic both he and Puffy channel the tight, curt flow of Public Enemy’s Chuck D.

The retro vibe holds tight as the video kicks into gear, remaining monochromatic, though occasionally bursting into brilliant color. Puff Daddy and Pharrell trade bars on the stage of a seedy underground club, sending the sweat-drenched revelers into fits of hysteria both as individuals and as an ecstatic horde.

“I’ve been trying to make this record for 15 years,” Puff Daddy said of the track in a statement. “My vision was to make people dance. A record that makes people feel good. It is truly a blessing. You make music to affect people in an emotional way, and it is really great when you affect them in a positive way.”

Pharrell and Puff Daddy debuted “Finna Get Loose” as the grand finale of a massive Bad Boy reunion at this year’s BET awards. The track marks the mogul’s third single under his reclaimed Puff Daddy moniker (his last LP, 2010’s Last Train to Paris was released as Diddy) and follows last year’s “Big Homie” (featuring Rick Ross and French Montana) and “I Want the Love” (with Meek Mill).

Puff Daddy is expected to release a new album, tentatively titled MMM, this year.

In This Article: Pharrell, Puff Daddy


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