Beggars Group CEO to Swim English Channel to Raise Money for Charity - Rolling Stone
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CEO of Indie Label Group Beggars Swimming English Channel to Raise Money for Charity

Paul Redding hopes to raise over $200,000 for the PRS Foundation and Sweet Relief Musicians Fund

Roger Allsopp channel swim. 70-year-old Roger Allsopp leaves Shakespeare Beach in Dover, Kent, as he sets out on his challenge to become to oldest person to swim the English Channel. Picture date: Tuesday August 30, 2011. See PA story ADVENTURE Swim. Photo credit should read: Gareth Fuller/PA Wire URN:11487592

Paul Redding (not pictured above), CEO of the Beggars Group, will swim the English channel to raise money for the PRS Foundation and Sweet Relief Musicians Fund.

Gareth Fuller/PA Wire/AP

Paul Redding, CEO of the independent record company Beggars Group, plans to swim the English Channel to raise £200,000 (about $263,000) for two music-related charities: the PRS Foundation in the United Kingdom and the Sweet Relief Musicians Fund in the United States.

Redding plans to embark on his epic swim in September. The channel, which separates England and France, is about 21 miles wide at a minimum, but that distance can actually increase depending on the current. Per the website of the British seaside town of Dover — where most swimmers embark on their journey — 1,881 people have successfully crossed the channel, with an average solo crossing time of about 13-and-a-half hours.

Redding is raising money for his swim via, where, as of publication, he’s already amassed over £28,000 (approximately $37,000) in donations. Beggars Group — which owns and distributes labels like 4AD, XL, Matador and Rough Trade — has committed to donating £1,000 (about $1,300) for every mile Redding swims, plus an extra £25,000 (just under $33,000) if he completes the journey.

The donations will be split equally between the PRS Foundation and Sweet Relief. The money raised for PRS will help their efforts to “power up black music creators and black industry professionals through a large-scale program they will announce later this year.” The Sweet Relief donation will go to the group’s Covid-19 fund, which “provides much-needed financial support to US-based musicians and music industry workers affected by the coronavirus.”

In This Article: Beggars, covid-19


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