Former Beatle and current vegetarian Paul McCartney has teamed up with the Meat Free Monday campaign to “catalyze transformative change” and bring awareness to the global footprint that meat production has on our environment. McCartney, along with Greg Barker, the Energy and Climate Advisor to UK Prime Minister David Cameron, has asked people around the world to pledge their support to the initiative, which will be among the topics at the Climate Summit in New York on September 23rd. McCartney’s not telling fans to give up meat completely, but said he’d appreciate it if they could turn into temporary vegetarians to kick off the week.
Meat production is responsible for at least 14.5 percent of global greenhouse gas emissions, according to the United Nations Food and Agricultural Organization, so eliminating meat consumption for even one day would significantly decrease that number. For the first time since 2009, the United Nations will discuss climate change at the New York summit, and UN Secretary-General Ban Ki-moon is looking for fresh ideas how to approach the problem ahead of next year’s Paris Climate Treaty conference. That’s where you come in:
“Hi there, Paul speaking. Listen, I need your help. All I want you to do is just log in on pledge.meatfreemondays.com and pledge your support to the idea of Meat Free Mondays,” McCartney says in a video message to fans. “That’s all you need to do, I need your help. Please do it. We’ll send all these pledges to the politicians and then they’ll do something about it.” McCartney ends the video by turning “pledge.meatfreemondays.com” into a song. You can also pledge your support by using the hashtag “#MFMclimatepledge” on social media.