In an example of how bleak 2014 albums sales are, Frozen, the animated children’s film released last November, remains the No. 1 album for a seventh week. Overall sales totals got a slight bump — they’re up 3% over last week to 4.7 million units total — but we’re still looking at a 22% dip in overall movement compared to the same week in 2013. There’s also been a 15% drop in year-to-date numbers compared to this time last year. If only YG’s album sales had been as krazy as his life.
THE NEVER-ENDING FREEZE: Frozen had its best sales yet this week, moving 202,000 copies in the week ending March 23rd on the back of an absurdly large DVD and Blu-ray roll-out that began on March 18th. To wit, Frozen is simultaneously a big seller in theaters — still the No. 13 highest-grossing film this weekend, despite hitting theaters in November of last year — a monster in DVD and Blu-ray sales (3.2 million copies sold) and a force on the charts (up 104% this week over last). And there’s still no thaw in sight.
NOTHING TOO KRAZY OTHERWISE: The No. 2 album this week was YG’s My Krazy Life. The Compton rapper took the Frozen competition seriously, tweeting, with tongue firmly in cheek, “If it wasn’t for that fukin frozen album I woulda had the #1 album on billboard top 200 too lol.” This is theoretically true, in that the number two comes after the number one, but My Krazy Life sold a solid, if not stellar, 61,000 copies. Consequently, YG would have had to triple his sales to even tie with the soundtrack.
DIGITAL SALES ARE SLIGHTLY BETTER: Skrillex’s first full-length LP, Recess, debuted at No. 4 in the Hot 100 and No. 2 on iTunes Top Albums this week, selling an unremarkable 47,000 albums. What is remarkable though is that 87% of those sales were digital-only, so Skrillex got himself his best-ever chart showing yet by moving only 6,000 physical copies.