Madonna’s new single “Give Me All Your Luvin” will debut at 9 a.m. this morning simultaneously across Clear Channel’s various media outlets, including its satellite and terrestrial radio stations and its iHeartRadio mobile app. The video for the song, which was teased on American Idol last night, will also be broadcast in full on the company’s Outdoor Spectacular billboards in Manhattan’s Times Square, Paris’ La Defense and London’s Piccadilly Circus. This is the first time the media giant has worked with an artist to debut a song across all of its platforms.
The single, which features guest appearances by M.I.A. and Nicki Minaj, will appear on Madonna’s forthcoming album M.D.N.A. and is likely to be a key part of the singer’s performance at the Super Bowl this weekend.
In other Madonna news, the pop star had declared her interest to make a movie about the 19th century aristocrat Lady Jane Digby. “She was excommunicated or outcast from society because she had an affair and she had a child,” she told MTV News, explaining that her husband took her child from her and she eventually bred horses, which she sold while dressed as a man and accompanied by Bedouin. “One of her Bedouin guides became one of her closest friends and confidants and she ended up falling in love with him and he fell in love with her. But he did have several other wives and he wanted to marry her.”
The singer feels compelled to tell the story in part for its epic romance, but also because she is inspired by Digby. “I’m obviously always going to be drawn to stories about strong females ’cause we need, I need them, for inspiration,” she said.