Maroon 5 'Sugar' Video Inspires Adam Levine-Produced Reality TV Pilot - Rolling Stone
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Maroon 5 ‘Sugar’ Video Inspires Adam Levine-Produced Reality TV Pilot

Unscripted show will feature celebrities surprising fans at weddings and other events

Adam LevineAdam Levine

Maroon 5's "Sugar" video will serve as the basis for an NBC reality TV pilot, produced by singer Adam Levine and David Dobkin

Jason Sheldon/Rex

Adam Levine is producing a pilot for NBC based on his band Maroon 5‘s “Sugar” video. According to Variety, the as-yet-untitled, hour-long project will be co-produced by “Sugar” director David Dobkin.

In the Maroon 5 video, the band drives around Los Angeles crashing weddings and giving pop-up performances to the delight of wedding guests. That surprise premise serves as the inspiration for the TV show, which will feature celebrities who show up to surprise fans at weddings and “other big moments.” The pilot will include a similar “Sugar” wedding-crashing scenario, along with an unnamed prominent actor surprising a bachelorette party.

This will be Levine’s second show for the network, where he currently serves as a coach on The Voice. NBC recently pulled the plug on another TV project Levine was developing, The 1970s, which was going to be a limited musical TV series.

 In addition to Levine’s TV duties, the singer will be honoring the musical legacy of Frank Sinatra with a tribute concert at Wynn Las Vegas’ Encore Theatre on Sinatra’s birthday, December 2, along with John Legend, Usher, Tony Bennett, Alicia Keys, Garth Brooks and Carrie Underwood. The performance will also be taped for a TV special. Sinatra 100 – An All-Star Grammy Concert airs on December 6th on CBS.

In This Article: Adam Levine, Maroon 5


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