Garage rocker Ty Segall fits right into a psychedelic, science-fiction landscape for the interactive video for his equally psychedelic song, “Manipulator,” which appears on his latest record of the same name. Although the singer put out a “director’s play-through” of the video on YouTube – which shows a few of the permutations of changing vignettes possible for the song and was premiered by New York Times – the version on Segall’s website allows anyone to assemble his or her own personal vision to accompany the singer’s swirling guitars, pumping Farfisa organ and faux-Brit-accented vocals.
In three vignettes – including a bedroom, a cut-out Segall head and a desert landscape – users can make a bed out of a boombox, turn walls into meat and replace buildings with giant stone busts of heads. The results are a cross between a Salvador Dalí painting and a Terry Gilliam animation from Monty Python and the possibilities are endless.
Director Matt Yoka, who met Segall while he and the singer were freshmen at the University of San Francisco, has made four clips for the prolific singer-songwriter over the years, beginning with “Goodbye Bread,” the title song off Segall’s 2011 release. Regarding “Manipulator,” he explained that he made the video by cutting up pages from art books. Working with coder and designer Simon Wiscombe, Yoka dreamt up a dizzying number visual combinations for the video. “The variations multiply to a mind-boggling level of possibilities,” the director told NYT. “Wiscombe estimates there’s a quadrillion different variations you can make.”