Madonna’s new video for “Celebration,” one of two new tracks on her upcoming greatest hits collection of the same name, was released this morning on iTunes (it will be available as a free download for 48 hours before going up for purchase on Thursday). Director Jonas Akerlund, who previously collaborated with the Material Girl on the videos for her Grammy-winning “Ray of Light,” “Music” and “Jump,” filmed the “Celebration” clip in Milan, Italy in between dates of her Sticky & Sweet Tour. The video is pretty much what’s advertised in the title: it’s a “celebration” of Madonna’s career, with the Rock and Roll Hall of Famer proving her dance moves are still razor-sharp as she turns 51.
If the DJ in the video looks familiar, it’s because Madonna’s rumored boyfriend Jesus Luz plays the role, and though she hasn’t publicly spoken about her relationship with the Brazilian model, they get mighty close in the clip. Madonna’s oldest daughter Lourdes “Lola” Leon also makes a cameo. Based on the teaser-trailers that preceded the “Celebration” video, it appeared that producer Paul Oakenfold’s wacky dance moves would be in the vid, but Oakenfold’s appearance did not survive the final cut.
So why is iTunes giving away the video for free? Probably because it’s a good way to make you aware of their Celebration pre-order deals, which also opened today on Apple’s digital music service. The compilation is being offered as three packages: there’s the standard version, which features 17 Madonna hits and “Celebration.” The Deluxe Celebration includes two discs of greatest hits, “Celebration,” a “Celebration” remix and collaboration with Lil Wayne, “Revolver.” And then there’s the Premium deal, which is the Deluxe set plus 30 music videos from Madonna’s entire career. The Premium version also includes a previously unreleased bonus track called “It’s So Cool” and the uncensored “Justify My Love” video. All three Celebrations will be released September 29th.