M.I.A., H&M Team for World Recycle Week, Seek Clothing Donations - Rolling Stone
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M.I.A., H&M Team for World Recycle Week, Seek Clothing Donations

Singer preps new music video about environmental impact of discarded garments

M.I.A. ; H&M; Recycle CLOTHINGM.I.A. ; H&M; Recycle CLOTHING

M.I.A. will release a new video through fashion giant H&M and help the retailer collect and recycle 1,000 tonnes of used clothing

Gaelle Beri/Getty

M.I.A. and fashion giant H&M are seeking 1,000 tons of unwanted clothes to be recycled and turned into new garments as a way to raise awareness of World Recycle Week, taking place April 18th through 24th.

As part of their efforts, M.I.A. is also prepping a new music video that will focus on the environmental impact of clothes sitting in landfills around the world. The video is set to arrive via H&M’s website on April 11th.

H&M has also tapped a handful of performers appearing in the M.I.A. video and bloggers to show off the duds they’ll be recycling in “rehaul videos” — a spin on the popular “haul videos,” in which posters unpack and detail their latest purchases.

Those wishing to recycle their unwanted clothes can bring them — regardless of brand or condition — to an H&M store, where they’ll receive a store voucher in return. The clothing will then be broken down and used to create textile fibers for new clothes. H&M has been recycling used clothes since 2013; more information on garment waste and collecting is available on their website

As for M.I.A., it’s unclear whether her video for H&M and World Recycle Week will feature an old song or a potential cut from her upcoming album, Matahdatah. The musician began teasing the follow-up to 2013’s Matangi last year, releasing a handful of new songs including “Swords” and “Borders,” the latter of which was given a poignant clip that examined the ongoing Syrian refugee crisis. M.I.A. has yet to announce a release date for Matahdatah.

In This Article: H&M, M.I.A.


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