Finally, Lily Allen is back after a several-year hiatus from music, and now you can check out the video for her new track “Hard Out Here.” The video opens with Allen on an operating table, her manager ringing various late night tv hosts without any luck. “Jesus, how could somebody let themselves get like this,” her awful manager asks. “Um, I had two babies,” is Allen’s logical response.
A feminist anthem through and through, “Hard Out Here” tackles everything from tired gender roles and expectations to double standards regarding sex and appearance for men and women. Alen wears her classic wry smirk throughout the whole video, during which her manager manager tries to reinvent her as a champagne popping, e-cig smoking twerking machine.
Allen announced earlier this summer that she was returning to the studio with longtime producer Greg Kurstin, though at the time she said on Twitter that it was “no big deal really, im just throwing shit at the wall and seeing if anything sticks.” About a month later in August, Allen announced that she had booked more studio time and also that she would be changing her professional name to Lily Rose Cooper (though she is still credited as Lily Allen on “Hard Out Here”).
No word yet on whether “Hard Out Here” is the first single from an upcoming album or a stand alone track. Allen released her last record, It’s Not Me, It’s You, in 2009 before stepping away from music. She kept busy in the meantime, though, starting her own record label, launching a clothing line and giving birth to her two daughters with husband Sam Cooper.