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Lana Del Rey Chosen for New Jaguar Ads

Automaker touts singer’s ‘blend of authenticity and modernity’

lana del rey

Lana Del Rey

Nicole Nodland

First Lana Del Rey popped up in luxurious angora sweaters and tailored blazers as the face of H&M’s fall advertising campaign, now thanks to Jaguar, she’s got a car to match, according to The Hollywood Reporter.

Del Rey is plugging the automaker’s new two-seater F-Type, though you won’t actually see the car: the sultry singer is very much the focus of the ads, which show her at the edge of a swimming pool in a sun hat and white bathing suit, and reclining on a chaise lounge (above).

“The allure of Jaguar is in large part due to its duality,” Adrian Hallmark, Jaguar’s global brand director, said in a statement. “She has a unique blend of authenticity and modernity, which are two values we believe are shared with Lana in her professional achievements.”

The F-Style makes its debut at the Paris Motor Show in September. Del Rey’s latest album, Born to Die, came out in January.

In This Article: Lana Del Rey

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