Lady Gaga quietly debuted the music video for “Yoü and I” on Twitter this afternoon despite an apparent deal to premiere the clip on MTV and Logo on Thursday night. Though the last two videos from Born This Way – “The Edge of Glory” and “Judas” – were fairly disappointing, “Yoü and I” is a return to form that throws roughly eight million visual ideas at the viewer.
At least a handful of Mother Monster’s looks in the video are instantly iconic – Gaga in young Bob Dylan-ish drag, the official debut of the singer’s mermaid alter-ego Yuyi, the shot of the Cher-like dancers grinding away in a barn. Just as the song filters country and rock sounds through the filter of Gaga’s oddball disco queen aesthetic, the best moments of the video put a distinctly Gaga-ish spin on the iconography of Americana and traditional love stories. It’s more than a little bit overstuffed, but at this point, does anyone look to a Lady Gaga video for restraint?