Lady Gaga unleashed her new video for “Applause” today, and in typical Gaga fashion, it’s a spectacle of flashing lights, vivid colors and intricate choreography. The popstar’s wardrobe in the clip ranges from Bergman-esque hooded figures, to a nearly naked Gaga dancing in a bra shaped like hands shielding her breasts, to a nod to Botticelli in strategically placed seashells and little else. The singer emerges from a giant top hat, using bold eye shadow, free falling confetti and backup dancers writhing madly to enhance the drama of the video off her upcoming ARTPOP album.
The video follows a chaotic week for Lady Gaga, who declared a “pop emergency” when she released audio for “Applause” a week early to combat leaks. She also posted a lyric video for the song last week, and also a strange clip of her enduring jeers while meanspirited sentiments flashed on the screen – pop cultural reverse psychology, perhaps. Then there was the budding feud with Perez Hilton, with whom Gaga traded barbs online.
ARTPOP is due on November 11th.