Lady Gaga Unveils Polaroid Sunglasses At CES - Rolling Stone
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Lady Gaga Unveils Polaroid Sunglasses At CES

Gaga personally showed off three new products at the Las Vegas event

Lady Gaga displays the GL30 Instant Digital Camera as she unveils the Polaroid Grey Label of products she co-designed at the 2011 International Consumer Electronics Show at the Las Vegas Convention Center January 6, 2011 in Las Vegas, Nevada.

Ethan Miller/WireImage

One year after being named Polaroid’s creative director, Lady Gaga unveiled three new products yesterday at the Consumer Electronics Show in Las Vegas. The item generating the most attention is the GL20 Camera Glasses, which allow users to take a photo of whatever is in their field of vision, and then display it on a 1.5 inch LED screen on the lenses.

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Another product, the GL10 Instant Mobile Printer, is a small device that prints photos taken on a cellphone. “This product will revolutionize how we see photos,” Gaga said in a statement. “Your images will no longer die a death on your cell phone or digital camera.”

The final item was the GL30 Instant Digital Camera, a 21st century re-imagining of the classic Polaroid camera. It’s a digital camera that gives users the options of printing the photo or discarding it.

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Lady Gaga is going to release her new album Born This Way on May 23rd. The first single will be premiered at the Grammy’s on February 13th.


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