A true businessman knows the only way to get customers is to make them come to you. In the cheeky new clip for Kevin Devine and the Goddamn Band’s infectious pop-punk number “Bubblegum,” Devine plays a down-on-his-luck tire salesman with a wife and a baby on the way. When his fliers fail to attract new customers, Devine goes for broke and does the next best thing – he returns to the cars he tagged earlier, slashes their tires and lets the big bucks roll in.
Directed by Daniel Ralston, the video was shot around the Pennsylvania repair shop his family owns. “Daniel put his real phone number on the excellent flyers his wife Mollie Komins made for the shoot, which we Instagrammed, maybe a little thoughtlessly, as we got about a half-dozen calls that day inquiring about our prices,” Devine tells Rolling Stone. “Daniel handled it like a champ with good humor. The whole shoot was fun, smooth, felt comfortable and creative and simple, and I think matches some of the misfit energy of the song and the album.”
“Bubblegum” will appear on Kevin Devine and the Goddamn Band’s upcoming record, Bubblegum, which you can pre-order now before its October 15th release on Devinyl Records, Favorite Gentlemen Records and Procrastinate Music Traitors.