Kendrick Lamar finds spiritual solace and airs out his heavy heart in his new video for “Bitch, Don’t Kill My Vibe.” The Compton rapper mourns at a funeral, all its attendees clad in white, and heads to an open field to reflect on his thoughts.
As he heads out of the service alone in a limo, the perspective shifts from a contemplative, lonely Lamar to an exuberant celebration with friends. When he arrives at the burial, the clip loses its somber tone and the occasion becomes a joyous affair, with rappers Juicy J and Schoolboy Q and comedian Mike Epps joining in on the festivities. Lamar also receives a baptism in a pool full of liquor – a tongue-in-cheek reference to his hit “Swimming Pools (Drank)” – and ends the video with a direct message: “Death to Molly.”
“Bitch, Don’t Kill My Vibe” is on Lamar’s latest album, good kid, m.A.A.d. city.