In an Instagram post, Perry noted that appearing in the ad marked a full-circle moment for her. “From folding sweatshirts at the Santa Barbara Gap to 20 years later, starring in a @markromanek-directed holiday campaign dreams do come true!” she wrote.
The singer added that proceeds from the song will benefit the organization Baby2Baby. “Starting today, Gap is donating $1 per @spotify stream of my version of the song featured in the Gap ad — up to $100,000 USD — to support @baby2baby’s mission to provide basic essentials to children living in poverty across the country,” Perry wrote.
Earlier this month, Perry announced she would be part of a Las Vegas residency at new property Resorts World Casino along with Carrie Underwood and Luke Bryan. For Katy Perry: Play, which launches on New Year’s Eve, the pop star has returned to her signature black hair for the poster and wants to appeal to a more general audience than the hardcore fans she knows she would see on tour.
“When we had a meeting the other day, I was like ‘OK guys, tell me my top 20 Spotify songs,’” Perry told Rolling Stone. “That’s my setlist.”