Kanye West Unveils 'God Level' in Adidas World Cup Ad - Rolling Stone
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Kanye West Unveils ‘God Level’ in Adidas World Cup Ad

New track featured in campaign with soccer stars Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi

UPDATE: The full version of “God Level” has hit the Internet.

Adidas got a jump on FIFA World Cup fever on Saturday, releasing an action-packed ad that features a new song by Kanye West.

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The minute-long spot, titled “The Dream: All In or Nothing,” displays quick cuts of international soccer stars Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa with a thundering of drums leading into West’s track, apparently titled “God Level.” “You don’t see murder like this this often,” the rapper promises. According to a tweet from Hudson Mohawke, the track was produced by Mohawke along with fellow G.O.O.D. Music producers 88 Keys, Kanye West, Mike Dean and Noah Goldstein.

Kanye West announced this past November that he would be partnering with Adidas, and his first collection with the athletic gear company is due out in the fall. He is also at work on his follow-up to Yeezus and is set to marry his fiancé Kim Kardashian on Saturday night.

The World Cup kicks off in Brazil on June 12th and runs through July 13th. Pitbull’s track “We Are One (Ole Ole)” is the official anthem for the event. 

In This Article: Kanye West


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