Kanye West gave the world its first official taste of his new album on Friday night by projecting the new song “New Slaves” along with visuals on buildings across the globe. The video was projected at various times throughout the night on 66 buildings in cities including New York, Toronto, Chicago, London, Paris and Berlin. In West’s hometown of Chicago, it was projected on a wall of Wrigley Field; in Toronto, on the Royal Ontario Museum; and in New York, Kanye’s face appeared on the wall of a 5th Avenue Prada store, among other locations.
The simple black and white image of West’s face provided a striking context for the rapper’s searing lyrics on race and materialism, which include the refrain “I know that we’re the new slaves/I see the blood on the leaves.”
The projections mark the launch of West’s sixth studio album, which is rumored to be due out on June 18th. West has been unveiling new tracks in live performances lately, including the Met Gala and a surprise show at Roseland Ballroom on Wednesday night. He’ll be hitting Saturday Night Live as musical guest tonight.