Kanye West Creates Fashion Line in Silent 'Yeezy Season 2 Film' - Rolling Stone
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Kanye West Creates Fashion Line in Silent ‘Yeezy Season 2 Film’

Visually rich short film shows rapper craft newest Adidas line from conception to production


Kanye West has revealed his 'Yeezy Season 2 Film,' an in-depth, silent look at the making of his latest fashion line from conception to production

Kanye West has revealed his Yeezy Season 2 Film, an in-depth look at the making of his latest fashion line from conception to production. While West’s first Yeezy Season film in February generated buzz for featuring the still-unreleased song “Wolves,” the rapper focuses on fashion in Yeezy Season 2 Film as, on top of not boasting a new track, the short film is completely silent. ”This documentation has no sound,” the film warns in its opening moments. (The rapper did debut “Fade” during the fashion show itself, however.) Check out Yeezy Supply to view the film.

The lack of soundtrack allows the viewer to zone into the painstaking detail that goes into the creation of a fashion line: The precision of every stitch, the fragility of thread, the hand-mixing of the dyes and the army of specialized machine that help in the production. West appears a handful of times throughout Yeezy Season 2 Film, often from behind like he’s Marcellus Wallace orchestrating all the action. Toward the end of the film, after his beige-leaning, sweatshirt-heavy fashion line is unveiled at a fashion show, West finally faces the camera as he joins his models on the runway.

In an interview with Vanity Fair after the arrival of the Yeezy Season 2 line, the rapper talked about his fashion choices. “I was so happy to just show so many sweatshirts. It’s as simple as that,” West said. “I think sweatshirts are the way of the future. And we worked so hard on our development of our actual sweatshirts to make them fall a certain way, the dyeing that we do, the type of washing where we take a thicker Japanese stretch French terry and wash it down to where it keeps its original qualities but then feels so thin.

“Sweatshirts are fucking important,” he added. “That might sound like the funniest quote ever. How can you say all this stuff about running for president in 2020 and then say sweatshirts are important? But they are. Just mark my words. Mark my words like Mark Twain.”

In This Article: Kanye West


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