Inspired by the new G.O.O.D. Music record of the same name and created by West’s design company, DONDA , Cruel Summer is part film, part art installation, described as a “seven-screen experience.” The statement says that Cruel Summer is “unlike anything West has attempted before.” Following the premiere, the piece will remain open to the public for the next two days.
In the midst of a particularly epic Twitter rant back in January, West hinted at a multi-screen project, though it’s unclear whether this is related to a film that had West sending out emissaries to scout locations in the Middle East. In that same series of Tweets, Yeezy also divulged his initial plans for DONDA. Named for his late mother, he said the creative company would be comprised of 22 divisions, hoping that it “will galvanize amazing thinkers and put them in a creative space to bounce their dreams and ideas.”
Meanwhile, back in April, West released “Mercy,” the first single from the hotly anticipated G.O.O.D. Music debut album. No official release date has been announced yet.