Justin Vernon Consoles Grizzly Bear Over Grammys Snub - Rolling Stone
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Justin Vernon Consoles Grizzly Bear Over Grammys Snub

The former Best New Artist winner shares message of creative positivity

Justin Vernon Bon Iver

Justin Vernon of Bon Iver

Matt Kent/WireImage

Bon Iver’s Justin Vernon has some encouraging words for Grizzly Bear frontman Ed Droste, who took to Twitter today after his band’s critically lauded album Shields was snubbed by the Grammys.

Lamenting Grizzly Bear’s lack of nods last night, Droste reached out to Vernon (@blobtower) specifically, asking: “Don’t know how you managed to infiltrate. . . what’s the secret?” referring to Bon Iver’s multiple wins last year, including Best New Artist.

Vernon – an outspoken critic of the Grammys, as evidenced by his victory speeches last year – responded to Droste over two tweets, saying: “y’alls music is pure as fuck and there is nobody making music like you and i think it’s truly unique. the grammies aren’t a measure of much that is calculable or quantifiable by our own contexts for music. why you create is most important” [SIC].

You can check out the back-and-forth between the two artists, which is rather adorable in its message of positivity and celebration of creation. 









For the record, Droste later assured everyone that his initial Tweets were sarcastic – in case his phonetic spelling of “Grahmees,” use of “#bummerzone” and general hyperbole didn’t give that away.


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