Canadian alt-rockers Jets Overhead put their fans first in the new video for “What You Really Want,” a track from their record Boredom and Joy (on Microgroove Records). For it, the band created a website asking fans to share photos of themselves with their desires written on pieces of paper. The results, which you can see above, are worked into a gorgeous Big Apple love story.
“We worked with our friends at Murmur to create the site tellmewhatyoureallywant.com,” keyboardist and singer Antonia Freybe-Smith tells Rolling Stone. “There’s what your heart wants, what your gut wants, what your head wants and what your body wants. But what we really wanted was to know what you really want.” The results are heartbreaking and hilarious.