Jessie Ware has released a new video for “Remember Where You Are,” featuring actress Gemma Arterton and directed by Dominic Savage.
Shot last Valentine’s Day at dawn, the clip features Arterton roaming the empty streets of London during lockdown. She stops by a London Underground station, tearing up in her fringe coat before she watches the sunrise in a park.
“This song has always meant a lot to me and I was determined for other people to hear it and for it to be single,” Ware said in a statement. “I am so touched by how many people have embraced this song, particularly when it’s one of your favorite actresses and an acclaimed film director. Working with Gemma, Dominic and their team has been an absolute joy. To have them realize my song with a beautiful ode to London and the longing for human touch and interaction couldn’t be more of a compliment. It’s a truly cherished piece of work.”
“Remember Where You Are” is the final track to Ware’s blissed-out disco album What’s Your Pleasure? released last summer. “Disco has that sense of joy that people need when things are really going to shit at the moment,” she told Rolling Stone. “It’s a genre that will never die. It will always return, because people are always going to want to feel good with music.”