Jay Z Teams With Barneys for Holiday Collection - Rolling Stone
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Jay Z Teams With Barneys for Holiday Collection

Special-edition merchandise will include apparel, accessories

Jay-Z performs in London.Jay-Z performs in London.

Jay Z performs in London.

Joseph Okpako/Getty Images

Jay Z is doing his part to spread holiday cheer through a collaboration with Barneys. The rapper has partnered with the retailer for their annual holiday collection of limited-edition apparel and accessories, New Yorkmagazine reports.

The collection, called “BNY SCC Gallery” (standing for Barney New York Shawn Corey Carter), will include themed window decorations, ads and a massive party, all of which will feature special-edition merchandise from brands such as Lanvin, Balenciaga and Proenza Schouler, according to Women’s Wear Daily.

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“With this project, Barney’s New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,” Jay Z said.

Some items featured in the collection will be a black leather backpack by Alexander Wang for Balenciaga, a cashmere blanket by the Elder Statesman, a men’s bag by Proenza Schouler and a Shawn Carter by Hublot watch featuring black alligator straps that sells for a cool $33,900. 

A Barneys cotton T-shirt will be included on the less expensive end, running at $70.

Additional items and prices are forthcoming.

The campaign will launch on November 20th, and will be featured in the Manhattan, Beverly Hills, San Francisco, Boston and Chicago stores.

In This Article: Jay-Z


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