Home Music Music News

Jay Z Teams With Barneys for Holiday Collection

Special-edition merchandise will include apparel, accessories

Jay-Z performs in London.

Jay Z performs in London.

Joseph Okpako/Getty Images

Jay Z is doing his part to spread holiday cheer through a collaboration with Barneys. The rapper has partnered with the retailer for their annual holiday collection of limited-edition apparel and accessories, New Yorkmagazine reports.

The collection, called “BNY SCC Gallery” (standing for Barney New York Shawn Corey Carter), will include themed window decorations, ads and a massive party, all of which will feature special-edition merchandise from brands such as Lanvin, Balenciaga and Proenza Schouler, according to Women’s Wear Daily.

Jay Z Says Rappers Lie About Their Money, and He’s Right

“With this project, Barney’s New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,” Jay Z said.

Some items featured in the collection will be a black leather backpack by Alexander Wang for Balenciaga, a cashmere blanket by the Elder Statesman, a men’s bag by Proenza Schouler and a Shawn Carter by Hublot watch featuring black alligator straps that sells for a cool $33,900. 

A Barneys cotton T-shirt will be included on the less expensive end, running at $70.

Additional items and prices are forthcoming.

The campaign will launch on November 20th, and will be featured in the Manhattan, Beverly Hills, San Francisco, Boston and Chicago stores.


Powered by