Jay Rock Recruits Kendrick Lamar, Black Hippy for 'Vice City' Video - Rolling Stone
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Jay Rock Recruits Kendrick Lamar, Black Hippy for ‘Vice City’ Video

Minimalist track from Jay Rock’s new LP, ‘90059,’ is first collaboration with rap collective — Lamar, Schoolboy Q, Ab-Soul — since 2012

Jay Rock reunites with his acclaimed Black Hippy crew – Kendrick Lamar, Ab-Soul and Schoolboy Q – on “Vice City,” a boast-filled cut from the rapper’s new LP, 90059. Joe Weil’s black-and-white music video finds the quartet navigating a surreal building filled with barely-clad women, piñatas and broken glass. “Vice City” marks the collective’s first collaboration since the 2012 remix of Lamar’s “Swimming Pools (Drank).” 

The rappers trade off verses based on a stuttering rhythmic flow. “I got big money, big booty bitches / Man, that shit go’n’ be death of me,” Lamar reflects. “Big problems, I must admit it / Man, that shit go’n’ be death of me.” Jay Rock focuses on sex, recalling a woman who “reeled me in with some chicken wings and some collard greens.” 

Ab-Soul delivers his cameo after bursting through a window and making it rain. “So much money off the fuckin’ books / Could write a book about it,” he brags. Schoolboy Q sprawls from family life to his personal wealth, noting he owns “one crib worth two cribs.”

90059, Jay Rock’s second LP, was released Friday via Top Dawg Entertainment. The 11-track album includes “Money Trees Deuce,” a pseudo-sequel to Rock’s guest spot on Lamar’s good kid, m.A.A.d. city, along with a second Lamar appearance (on “Easy Bake”) and cameos from Busta Rhymes, Isaiah Rashad and Lance Skiiiwalker. Last month, the label made 90059 available for pre-order on iTunes, testing out a unique system where the amount of orders dictated how quickly the album was released.


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