Just days after Jack White defended the value of music in a Q&A, the rocker has expanded on those thoughts in a new poem titled “Music Is Sacred.” In the poem posted to his Third Man Books site, White pleads to “those of you who stand for the sanctity of music / So that its soul can breathe and be heard” and warns of “cowards and those who would intend to rip out your lungs and dampen your desire.”
During White’s Q&A with Third Man Records subscribers and Facebook followers, the Lazaretto singer fielded inquiries regarding Tidal, Jay Z’s new high quality audio streaming service that White aligned with. When asked why his fans should pay a premium to stream music when they could listen for no charge on YouTube or Spotify’s freemium mode, White explained, “Don’t devalue musicians, man; support them. Making records is expensive, believe us. I don’t see people saying we should go to the movies for free, or Netflix should be free. That state of music is in flux. Be on the side of supporting creativity, not taking from it. This gives you that chance.”
White has been eager to assist Tidal in its early goings, offering up an exclusive live stream of his recent North Dakota concert to the service and even personally phoning fans who are Tidal subscribers to thank them for their patronage.
“Tidal is going to help a lot of artists out. I’m talking about the punk band that has 50k hits on YouTube and doesn’t see a dime,” White wrote in his Q&A. “But also bigger artists, medium artists, whatever, if PSY gets viewed 2 billion times and makes a couple grand, where did all his money go? It’s also very important to buy real records from artists you love when they are on tour. That buys gas in our tanks when we were struggling.”
In a clarifying statement, White’s Third Man Records said of “Music Is Sacred,” “Contrary to reports, the poem recently posted by Jack White had absolutely nothing to do with the current interest in the Tidal streaming service Q & A with Third Man followers. It was a stand alone piece and was never issued as a press release. It can be found on the Third Man Books site here.“
Read White’s entire “Music Is Sacred” poem:
those of you who stand for the sanctity of music
so that its soul can breathe
and be heard
so that it blooms in graveyards
echoes in hotel hallways
awakens neighbors in the night
and fills peoples minds with fire
shout it out loud with whatever microphone you have
or these stones will shout for you.
jump in front of demons,
and stand over cowards and those who would intend
to rip out your lungs and dampen your desire
tell the living and the dead
what you know in your heart to be true
and what you know your ears
will forever hear
that the melody of the human race
is a song that never ends.
music is sacred.