Head in the Clouds: Rich Brian, K-Pop Group iKON at ‘Asian Coachella’

88rising’s annual Los Angeles fest highlighted diversity of Asian artists

“Representation” was the word of the weekend as more than a dozen Asian artists took the stage Saturday for the second annual Head in the Clouds festival in Los Angeles.

Dubbed by fans as the “Asian Coachella,” the single-day festival brought out more than 20,000 people, according to organizers 88rising, the Los Angeles-based music label and creative agency known for their roster of Asian acts like Rich Brian, Joji, and Higher Brothers, all of whom performed at the event.

The show, which took over Los Angeles State Historic Park in downtown L.A., also marked the West Coast festival debut for K-Pop act, iKON, who first set foot on U.S. soil earlier this year, with a rousing showcase at SXSW. The boyband was also making one of their first appearances since founding member, Kim Han Bin, better known by his onstage moniker B.I, left the group in June, reportedly forced out by management over allegations that he attempted to buy marijuana (cannabis use is still illegal in South Korea and can carry a prison sentence of up to five years).