In an effort to make Google Play Music more appealing, the company has acquired the music streaming service Songza, which offers curated playlists customized for situations like “Taking a Sunny Stroll,” “Boosting Your Energy” or, appropriately, “Watching Soccer,” all for free. Google has no plans to alter the service, according to a news post by the company, other than to incorporate it more into Google Play Music and integrate it more with YouTube. Songza’s iOS and Android apps, as well as its website, will all maintain their typical functionality.
Google had been reportedly scouting the service for several weeks and the news follows Apple’s acquisition of Beats Electronics, including its streaming music service, for $3 billion. In an early June report, a source told The New York Post that Google had offered Songza around $15 million. The actual figure Google paid for the service has not been disclosed, but is believed to be higher.
The search company ultimately wants to incorporate Songza’s playlists into its subscription service, Google Play Music All Access, Billboard reports. Although Google Play had a few human-curated playlists, it had been relying more on algorithm-related results to fuel its musical content.
Although the original Songza dates back to 2008, the version that dovetailed into the Google Play deal began life in 2010. Amazon became an investor in Songza – though the latter company’s CEO claims it did not contribute playlists to the recently launched Amazon Prime Music service – and other notable investors include Justin Bieber manager Scooter Braun and ex–Lady Gaga manager Troy Carter, the latter of whom now manages John Mayer.