Shapeshifting soul singer Georgia Anne Muldrow channels Aretha Franklin’s backstage poise in her new “Overload” video. The clip cuts between the musician during a dressing room interview (decked out in a Fela Kuti T-shirt) and belting into a vintage microphone.
Director Capricorn Clark detailed the Franklin influence in a statement about the visual. “‘Overload’ felt like such a contrast between chaos and control that I wanted to find a subtle way to relay – in a way that allowed the non-core fans to meet her and gave the core a champion,” she said. “Aretha Franklin kept coming to mind, and an image of her in her dressing room kept coming back to me, so I built a world around that. Georgia is a huge being. She emotes this light, but she isn’t aiming for the spotlight, so I had to bring the light to her.”
“Overload” is the title-track of Muldrow’s recent LP of the same name. She will perform on December 15th with her band, the Righteous, during the Brainfeeder X show at Brixton Academy in London, England; other artists from the Brainfeeder label – including Flying Lotus, Thundercat and Ross from Friends – will also play at the event.