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Fool’s Gold Co-Founder Joshua Prince Dead at 38

Co-founder and art director for influential hip-hop/electronic label has passed away

joshua prince

Fool's Gold co-founder Joshua "Dust La Rock" Prince passed away at the age of 38.

Fool's Gold

Joshua Prince, the co-founder of influential hip-hop/electronic label Fool’s Gold along with A-Trak and New York DJ Nick Catchdubs, died on Monday at the age of 38. The cause of death is currently unknown.

“It is with a heavy heart that we announce the passing of original Fool’s Gold co-founder and art director Joshua Prince, a.k.a. Dust La Rock,” the label wrote on Instagram. “His singular talent and uncompromising vision set a foundation for our label as a beacon for artists. He will be missed dearly by the Fool’s Gold family and the creative community at large. #RIPDustLaRock”

As Fact noted, Prince was the art director and chief designer for the label from 2007 to 2012,  creating artwork for A-Trak, Action Bronson, Danny Brown and Duck Sauce — A-Trak’s collaboration with Armand Van Helden — among many others.

“Lost one of my dearest friends today,” A-Trak wrote on Instagram. “RIP Joshua Prince aka Dust La Rock, original Fool’s Gold co-founder… Art director for myself, Fool’s Gold and Duck Sauce. You helped define so much of what I stand for. Love you man. Still can’t believe this.”

“RIP Dust La Rock,” wrote Just Blaze on Twitter. “Awesome artist, visionary, and all-around great human being.”

In a 2008 Dazed and Confused profile of the then-fledgling label, Prince cited his inspirations as “Peter Blake, Pop Will Eat Itself, Zulu Nation, Peter Saville’s Factory, guns, drugs, fucking, ride or die…” Prince’s work had been featured in numerous music and art magazines, including Billboard, Playboy, XLR8R and Mass Appeal alongside packaging and design for acclaimed toy designer Kid Robot.

In This Article: A-Trak

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