Los Angeles beatmaker Flying Lotus‘ new LP You’re Dead! arrives October 7th, and the producer born Steven Ellison has dropped the dreamlike, spiritual music video for the album cut “Never Catch Me,” his collaboration with Compton rapper Kendrick Lamar. The video, directed by Hiro Murai, somehow turns a mournful setting like a child’s church funeral into a joyous dance party. The haunting video also ties in with You’re Dead!‘s ruminations on the afterlife.
In an interview with The Fader, Flying Lotus reveals that this Lamar collaboration came about thanks to Dr. Dre. According to Ellison, when he met the The Chronic mastermind, Dre asked him which rapper he most wanted to work with. Flying Lotus responded with Kendrick Lamar. The following week, the good kid, m.A.A.d city rapper got in touch with the producer, and “Never Catch Me” was born. Flying Lotus previously revealed he also contributed some beats to Lamar’s upcoming LP, but he’s unsure whether any of those productions will make the final cut.
To mark the arrival of You’re Dead!, which Flying Lotus envisioned as an aural journey about the spirit leaving the body, Ellison will kick off a 24-hour live broadcast of the album starting October 3rd at 5 p.m. EST on his official web site. The stream will also include the feature-length film Psychadelic Death Trip by Xavier Magot. Flying Lotus will also kick off a massive North American tour starting October 9th in Orlando, Florida.