In the Valentin Petit-directed video, Ferg is scanned with green laser-styled lights in a glitchy-alternate reality of New York as he declares “I’m the king, I’m the ruler.” “I run the game, I set the bar,” he raps. “You cannot make this shit if you’re a fraud,” Pharrell sings.
It’s Ferg’s first music release following signing with Roc Nation Management. While he dropped the A$AP that he previously used in his name, he is still a part of A$AP Mob, according to a statement from Roc Nation via Variety. “Ferg is very much still part of the Mob, and is A$AP Ferg within A$AP Mob,” the statement said. “Ferg as an individual artist and with his solo career is Ferg.”
Ferg will debut the song live during his set at Rolling Loud New York on Saturday at Citi Field.