The show, which will be filmed at the Hammersmith Apollo on June 11th, is part of Vevo’s American Express Unstaged series, which pairs top pop stars with well-known directors, such as Coldplay with Anton Corbijn, Duran Duran with David Lynch, Jack White with Gary Oldman and John Legend with Spike Lee. Usher’s webcast will be directed by Hamish Hamilton, who has previously worked with U2, Peter Gabriel and Madonna.
“Literally, people will be able to create their own avatar and have it dance on the screen with Usher,” says Hamilton. The director will also integrate live tweeting from the audience and allow viewers to view the action in the director’s room as the show is in progress. “I ain’t David Lynch, I ain’t Gary Oldman, and I’m quite aware of that,” Hamilton told the Times. “But I bring something different. I bring a cutting-edge technological experience and an enthusiasm and a passion to take things to the next level. And also a track record that says: this guy’s done a bit of this in the past.”