Ed Sheeran, Steven Spielberg, Annie Lennox, and Nile Rodgers are among the more than 100 celebrities that will appear during We for India: Saving Lives, Protecting Livelihoods, which will broadcast live via Facebook on August 15th at 9:30 a.m. ET. The three-hour virtual fundraising event, co-produced by The World We Want and Reliance Entertainment, seeks to raise support for vital Covid-19 missions in India that focus on the aftermath of the pandemic, which will be distributed via Give India.
The livestream event will feature stand-up comedy and musical performances, immersive fitness challenges, games, and messages of support. Additional participants include Lennox’s daughter and musician Lola, Academy Award-winning Indian composer A.R. Rahman, Sister Sledge featuring Sledgendary, and more.
“Music has the power to heal in times of struggle and adversity,” Rodgers said in a statement. “I’m very proud of my community because when the world is in trouble, musicians never fail to show up with their amazing songs to give us all hope for our future.”
“We For India is a really fitting and timely occasion for the world to unite in support of the COVID-19 relief missions in India,” added Sister Sledge. “The world was stunned by the magnitude of the second wave in India this year and to this day we must all be aware that the legacy impact and fallout from this won’t be easy. But we know that when we unite in solidarity, as a global family, we can play our part in supporting India to build back stronger.”
Proceeds from the event will be utilized to provide medical support as well as staffing in vaccination centers. The funds will also be used to support longterm recovery, including providing support for those who have lost income, meal and ration kits, and relief for families who have lost an immediate family member. The event was conceptualized in conjunction with the social enterprise The World We Want.