You only live once, but royalty payments are forever: Drake has chastised Walgreens and Macy’s on Instagram for selling clothing emblazoned with “YOLO.” “Walgreens . . . you gotta either chill or cut the cheque,” the Canadian singer and rapper wrote underneath a photo of baseball caps with “YOLO” printed on them. “Macy’s . . . same goes for you,” he wrote under another photo of a t-shirt that pictures Charlie Brown and Snoopy and the words “YOLO is my motto.”
It was Drake’s motto, too, on a collaborative 2011 mixtape by that name with Rick Ross. “YOLO” was also a lyric in the Take Care bonus track “The Motto,” where Drake rapped, “You only live once n*gga YOLO.”
Although Drake helped popularize YOLO, he didn’t invent it: the phrase popped up on the NBC reality show The Average Joe in 2004, and Average Joe star Adam Mesh launched a YOLO clothing line the same year.