Drake is checking out Lenny Kravitz concerts and wearing Pharrell’s jewelry in the new music video, “Jumbotron Shit Poppin.”
Directed by Tristan C-M, the bulk of the new clip finds Drake doing the typical music video thing — performing his Her Loss solo offering in expensive locales, in front of some expensive vehicles, while wearing expensive items (one of which appears to be an N.E.R.D. chain ostensibly owned by Pharrell). There’s also some more “behind-the-scenes”-style footage, including cameos from Lil Baby, Mike Tyson, French Montana, Central Cee, plus a shot of Lenny Kravitz performing and one delightful moment where Drake is hoisting an espresso martini.
Harry Styles Wins Album of the Year in Jaw-Dropping Grammy Upset
Hip-Hop Turns 50. The Grammys Celebrate the Milestone Despite Its Complicated History With the Genre
Harry Styles Drops Lethargic ‘As It Was’ Grammys 2023 Performance
Bonnie Raitt Unexpectedly Wins Song of the Year for ‘Just Like That’ at Grammys 2023
“Jumbotron Shit Poppin” is one of a handful of Drake-only tracks on Her Loss, which was otherwise a collaborative album with 21 Savage. The LP marked Drake’s second of 2022, following his seventh studio album, Honestly, Nevermind, which was released last June.
More recently, Drake kicked off 2023 by joining Popcaan on his new song, “We Caa Done.” The song will appear on the dancehall star’s upcoming album, Great Is He, which is set to arrive on Jan. 27 via Drake’s OVO Sound label.