Dr Pepper have responded to the Guns N’ Roses’ claim that the free soda stunt was “a complete fiasco,” saying in a statement, “We are disappointed that Gn’R’s lawyers are turning a fun giveaway into a legal dispute.” According to the Dr Pepper Snapple Group, it was Axl Rose’s own management company that approached the soda makers before the campaign launched and openly shared their Chinese Democracy promotional plans with them. “We simply commented on the delayed release of Chinese Democracy and openly encouraged the band to release it before the end of the year. Axl even expressed support for our efforts earlier in the year,” the statement reads.
Dr Pepper has since taken steps to make sure those who had difficulties getting the coupon for free soda, extending the deadline, adding a toll-free phone number and offering coupons well beyond the release date. “This was one of the largest responses we have ever received for a giveaway, and we’re happy we were able to satisfy the thirst of so many Dr Pepper fans,” the company said. “We wish Guns n’ Roses the best with their album.” Despite Guns n’ Roses demands for an apology, Dr Pepper’s statement came without the use of the word “Sorry.”
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