It’s hard to pinpoint specifically what makes the video for DJ Snake and Lil Jon’s “Turn Down for What” so compelling and ripe for repeat viewings. Maybe it’s the manic flailing and ostentatious pelvic thrusts of our energized protagonist; a man who looks like he just took equal parts coke and angel dust. Maybe it’s his ability to yell into a phone and melt a cop’s face off on the other end. Maybe it’s the breaking of bricks and flower pots over his genitals, an act sure to injure the turnt down. Maybe it’s the sweet mother’s unintentional, asymmetrical breast dancing.
“It’s like a fucking rock concert at my shows now,” DJ Snake told Rolling Stone. “People truly don’t give a flying fuck about their bodies when they hear a track they love. Absolute pandemonium! In terms of my stuff being aggressive: I’m a pretty peaceful guy in private, but I adopt a very aggressive approach when it comes to getting shit done and getting shit done right. It’s only natural that it comes out in my music. I’m a product of my environment, so I partially blame Metallica, Mobb Deep, Lil Jon, and Dolly Parton for my aggressive nature. Especially Dolly. She’s the most turnt up of them all.”