Directed by Augustin Vita, the clip complements Brown’s verses about growing up in Detroit with a potent mixture of gravity and humor. As the rapper spits the song in an old car bursting with flowers, the video seems to follow a group of four kids from childhood to young adulthood, chronicling a life of video games, birthday parties, family fights, hustling to get by and run-ins with the cops.
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Brown released uknowhatimsayin¿ in October, marking his fifth LP and first since 2016’s Atrocity Exhibition. The album was executive produced by Q-Tip and featured appearances from Run the Jewels, Blood Orange, JPEGMafia and Obongjayar.
Brown is nearing the end of a North American tour in support of uknowhatimsayin¿ His next show show will take place Monday night, November 11th, in Philadelphia, while the run wraps November 19th in Montreal.