The clip takes place in a photography darkroom, with glowing red light and prints developing in tubs of acid. Lead singer Lauren Mayberry appears inside a giant revolving door as she fiercely recounts a manipulative relationship: “He said, ‘It’s all in your head, but keep an ear to the grapevine,’ and/’Get drunk, but don’t be a mess’/Keep thinkin’ over, over.”
Kiernan elaborated on the video: “The revolving door is metaphorical to the circular nature of a manipulative power dynamic, and the looping thoughts that go along with feeling trapped in it. But this door also represents a film developing tank here: It creates ‘a picture’ through agitation. That agitation can be malevolent, by some controlling, dominating force as in an abusive relationship, or it can be that of a protest — a positive force to reclaim one’s agency.”
In their own statement, Chvrches added: “Working with Scott has been really exciting as we share a visual viewpoint. He really understood and elevated our references. We found out about his work through a short film he made for Moog and were just obsessed with his aesthetic and way of telling stories. He has creative-directed everything for this new era of the band and we can’t wait for Chvrches fans to see the story unfold…”
Chvrches released the album Love Is Dead in 2018.